The Awesome Boston was founded in 2011 in the North End of Boston as a Blogger site called 'The Boston Daily' before transitioning a few months later to a sports blog, The Awesome Boston, that ran until 2016.

Featured by Barstool Sports, Deadspin, Yahoo! Sports and Sports Illustrated, The Awesome Boston amassed over 1 million page views in 5 years.

In early 2015, after the 4th Patriots Super Bowl victory, The Awesome Boston released its first t-shirt (the same Julian Edelman shirt available today) and sold out all 30 t-shirts in a single day.

In mid 2016, the decision was made to transition The Awesome Boston from a sports blog to a Boston sports t-shirt brand.

A year later, The Awesome Boston is back, better than ever, offering Wicked Awesome T-Shirts to the masses.